t doesn't matter what kind of business you're in, having a Website is a must. Let's face it, Google is the new Yellow Pages of the 21st century! If you don't have a Web presence these days, you are just closing your door to sales.
For many people, doing business starts with a search on the Internet. Perhaps someone is visiting your site just to find your address or phone number but while they are there, your site should take the opportunity to 'sell' your business to them. It doesn't matter if you are a retail store, an independent building contractor, or an opera singer -- having your own Website will increase exposure, image, and opportunities for your business!
Reaching Your Customers
According to Internet World Stats, as of 2006, some 227,470,713 (or 68.6%)* of North Americans use the Internet. If you have a Website, these people can access your products, services, and information at any time, at their own convenience! Your Website is an extra storefront, one that is open 24/7 where your customers can buy products online, find answers to their questions, learn about your company, and contact you via email.
Once you have a Website, you can send your customers regular newsletters and can create email campaigns to target likely new customers. You should also post your Website address on your business cards, signs, and publications so that customers and other will know that you have a web presence
Save Your Marketing Dollars!
Internet marketing is the most cost effective form of marketing, having a much higher results/costs ratio than any other form of advertising including the Yellow Pages, magazines, and radio/TV commercials.
Here's one example for a recent Website:
| Media | Cost |
| Yellow Pages (Seattle Area) | $500 per year1 |
| Radio Spot (Seattle station) | $20002 |
| Newspaper (Seattle Times) | $350.80 per weekday3 |
| Custom Website | $1,200 one time cost4 |
- 3” X 5” listing
- 30 second spot.
- per column inch
- 18 Web pages, contact form, web design and logo
eCommerce
Online shopping needs to be easy but secure for your customers. By selling your products/services online, your customers have the opportunity to buy from you at any time. We are AuthorizeNet resellers and have eCommerce solutions to fit any organization.
Access To Information
Not only can you make information available to anyone interested in your business, you can make certain information only accessible to authorized users (such as employees or members). You can allow your users to access the information that they need at any time!
Your Image
In business, you always want to put your best foot forward. When visitors come to your site they need to get the best possible impression. Just like you would not want your customers to visit your physical store unless everything looked good, you’ll want your Website to also maintain a certain image.
The Sky Is The Limit!
Each organization has different needs and opportunities. Your Website can enhance your organization and customer experiences in many different ways-with our collaboration, the sky is the limit!
